As the festive season nears, understanding shopper behavior is crucial for advertisers. The Holiday Season Marketing Playbook 2024 reveals three surprising insights:
- More Ad Formats Boost Revenue
Customers exposed to diverse ad formats spent 23% more than those seeing only Search Ads. Expanding ad formats across the marketing funnel can maximize returns.
- Display, Native, and Video Ads Speed Conversions
Incorporating these ad formats shortened holiday customer journeys by 10 days, encouraging quicker conversions.
- Search Queries Are Growing Longer
Search queries increased 11% year-over-year. Broad Match and Dynamic Search Ads can help capture longer, high-intent searches.
For more tips, explore the Your Holiday Season Marketing Playbook 2024 and the following article: 3 surprising festive shopping insights you won’t want to miss
