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Google Tests New Ad Labeling Format

A screenshot of an online shopping webpage displaying promoted products. The new format highlights a Charles Tyrwhitt shirt, SPZZ Casual Stripe shirt, and Men's Pure Linen shirt. Prices, ratings, and options to shop are clearly shown for each item.

Gagan Ghotra has discovered that Google is currently testing a new advertisement labeling format. The updated design includes the term “Sponsored” alongside “Promoted Results,” with a grey background. The Sponsored label is sticky when scrolling.

Additionally, ads are now positioned at the top of search results, followed by a section labeled “All results” before the display of organic search results begins.

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