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Microsoft Closes Partnership with Snapchat’s My AI


Snapchat’s My AI feature will soon showcase sponsored links, powered by Microsoft Advertising.

The following screenshot was shared by Snapchat in June 2023 and provides a sneak peek into how these ads will appear when users engage with the chatbot for relevant queries.

The feature is available now for Microsoft Advertising’s clients in the U.S. and select markets, but it remains to be an early experimental phase Snapchat commented.

Read the official announcement on Snapchat’s website.

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