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Microsoft Closes Partnership with Snapchat’s My AI

Three smartphones display a chat interface featuring discussions about cameras, finance book recommendations, and cloud storage solutions. Each screen shows keyboards and text blocks with links and images, integrating My AI suggestions from the recent Snapchat-Microsoft partnership for enhanced interaction.

Snapchat’s My AI feature will soon showcase sponsored links, powered by Microsoft Advertising.

The following screenshot was shared by Snapchat in June 2023 and provides a sneak peek into how these ads will appear when users engage with the chatbot for relevant queries.

The feature is available now for Microsoft Advertising’s clients in the U.S. and select markets, but it remains to be an early experimental phase Snapchat commented.

Read the official announcement on Snapchat’s website.

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