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Your One-Stop Source for the Latest PPC News

Sorting Campaigns by Optimization Score

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Google Ads has introduced a new option to sort campaigns by Optimization Score in its new online interface. This feature complements existing sorting methods, offering you the flexibility to organize your campaigns from “Low to high” or “High to low” based on their optimization scores.

This feature is particularly useful if you’re looking to highlight your best-performing campaigns or prioritize improvements for those that are underperforming.

It was discovered by Thomas Eccel.

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