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Sorting Campaigns by Optimization Score

A screenshot of a digital advertising platform's user interface displays campaign sorting options. A dropdown menu includes choices like cost, status, and conversions. A green badge with "New!" emphasizes the Optimization Score feature, streamlining the process of sorting campaigns efficiently.

Google Ads has introduced a new option to sort campaigns by Optimization Score in its new online interface. This feature complements existing sorting methods, offering you the flexibility to organize your campaigns from “Low to high” or “High to low” based on their optimization scores.

This feature is particularly useful if you’re looking to highlight your best-performing campaigns or prioritize improvements for those that are underperforming.

It was discovered by Thomas Eccel.

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