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Vehicle Ads Policy Updated to Include Lease Options

A split image displays the Google search interface. On the left, a search for "2017 used crossover" reveals vehicle ads. On the right, "2019 Honda Accord used for sale" showcases listings with photos, prices, and locations across the U.S. and Canada from various aggregators.

Starting April 2024, Google’s updated Vehicle Ads policies will permit advertisers to promote vehicles with lease options on their landing pages, alongside purchase options.

The format of the existing vehicle ads will remain unchanged.

Note: Vehicle subscriptions will continue to be ineligible for promotion under this format.

Read the official announcement here: Policy update: Vehicle ads policy update.

A split image displays the Google search interface. On the left, a search for "2017 used crossover" reveals vehicle ads. On the right, "2019 Honda Accord used for sale" showcases listings with photos, prices, and locations across the U.S. and Canada from various aggregators.
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