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Bulk Exclusions Now Live for Demand Gen Campaigns

August 17, 2024

A screenshot of a Google Ads interface displays a "When and where ads showed" report. It lists various YouTube placement URLs, metrics such as impressions, views, conversions, and costs. Text above reads "Demand Gen: Exclude Placements in bulk" with a "New" badge, highlighting the efficiency of bulk exclusions for Demand Gen campaigns.

Google Ads has introduced bulk placement exclusions for Demand Gen campaigns, fixing a long-standing issue.

Advertisers can now easily filter and exclude low-performing or unsuitable YouTube placements, improving campaign optimization and performance.

This news was spotted by Thomas Eccel.

A screenshot of a Google Ads interface displays a "When and where ads showed" report. It lists various YouTube placement URLs, metrics such as impressions, views, conversions, and costs. Text above reads "Demand Gen: Exclude Placements in bulk" with a "New" badge, highlighting the efficiency of bulk exclusions for Demand Gen campaigns.