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Performance Max And Other AI Features coming to AdGrants

Last updated on September 7, 2024

Illustration of a hand holding a smartphone with interconnected images. On the left, women engaging with technology; top right, two women working with devices; bottom right, an aerial view of farmland. White arrows and gears are in the background, highlighting AI Features seamlessly integrating into everyday tasks.

At its inaugural Impact Summit, Google.org announced three new AI initiatives aimed at empowering nonprofit organizations.

The Google.org AI Opportunity Fund will direct $17 million to help nonprofits in the U.S. and internationally learn AI skills.

The second round of the Google.org Accelerator:

Generative AI will offer up to $30 million in support for impactful AI applications.

Additionally, Google for Nonprofits will integrate AI features like Performance Max and a conversational experience into its Ad Grants program, enhancing ad targeting and creation.

These tools aim to help nonprofits leverage AI to boost their effectiveness and outreach.

Read the full update here: 3 new AI tools for nonprofits from Google.org

Watch how you can use the AI Tools here: Using AI in Google Ads for Nonprofits

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Performance Max And Other AI Features coming to AdGrants

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