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Colored Backgrounds for Logos in Search Results

Search results with colored backgrounds display ads for VPN services in Spanish. Top ads feature ExpressVPN, known for its 30-day risk-free usage, and CyberGhost VPN with a 45-day money-back guarantee. Sponsored and non-sponsored links are interspersed throughout.

Victor Sellés spotted a test of background colors in the logo asset shown in the search results.

What’s noteworthy about this test is that Google selects the background color automatically based on the hues used in the original logo.

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