Dario Zannoni spotted the video views campaign subtype available in his account. This new subtype of a video campaign was presented at Google Marketing Live in May 2023.
Its objective is to get views and engagement from people who are more likely to consider the advertiser’s products or brand. It can show ads as skippable in-stream, in-feed, and Shorts. The advertiser only pays when a user chooses to watch the ad.
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