The Click Potential in Google Merchant Center

Last updated on September 17, 2023

A screenshot shows a dropdown explanation for "Click Potential" in Google Merchant Center, detailing High, Medium, and Low click potential compared to other products. It suggests checking back later if no potential appears, as Google is still estimating the SEO impact.

Emmanuel Flossie pointed out the new Click potential metric in Google Merchant Center. This metric allows advertisers to see how well their products are performing compared to their other products.

With this, Google is trying to help merchants optimize their product listings and improve their overall visibility on Google’s shopping platforms.

Segment Enhanced Conversion Impact by Campaign Type

Last updated on January 19, 2025

Thomas Eccel shared on X that Google Ads lets advertisers analyze the impact of enhanced conversions per…

Screenshot of a Google Ads dashboard titled "Enhanced Conversion Impact - by Campaign Type." It showcases conversion action details, segmented by campaign types including "Search" and "YouTube," with reported conversions. A "New!" label is prominently highlighted.

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“Used Since” Column for PMAX Assets

Last updated on January 19, 2025

Petra Koucka noticed a new column at the asset level called “Used since“, which shows the date an…

A screenshot of an asset management dashboard showing a table with columns for Asset, Asset type, Level, Status, Source, Used since, Imp, Interactions, and Segment. Some data is blurred, and the "Used since" column is highlighted in yellow.

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Google Partners Get Exclusive New Promotion Offer Interface

Last updated on January 18, 2025

Zeeshan Ali recently shared that Google has introduced a new interface for selecting promotion offers within…

Left side: A table showcasing Google Ads promotion offers, like $400 ad credit for $400 spend. Right side: The sleek Google Ads interface displays these promotional offers and billing details, seamlessly integrating into the Google Partners dashboard.

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Private Search Terms in PMax Campaigns

Last updated on January 19, 2025

Adriaan Dekker received an update from Arpan Banerjee on a new Private Search Terms category that has surfaced…

A screenshot of a Google Ads report highlights "Private search terms," with a note on queries searched by fewer than 50 unique users in the past 90 days. A red arrow points to "Private search terms," showcasing data crucial for optimizing PMax Campaigns.

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The Click Potential in Google Merchant Center

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Segment Enhanced Conversion Impact by Campaign Type

“Used Since” Column for PMAX Assets

Google Partners Get Exclusive New Promotion Offer Interface

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