23. February 2023 Google published 4 new features for Maximum Performance campaigns, but it is not yet known when exactly they will also be visible in the accounts. What can we look forward to?
- Using a list of pages – just as it is possible to use and target a list of pages in search for DSA campaigns, we will now be able to use lists in PMAX as well => Based on this news, Kirk Williams estimates that Google will phase out DSA search campaigns in 2023 and replace them with PMAX
- Advanced reporting – We will see reporting for groups of documents and the possibility of better budget planning
Let’s remind you that last month the Performance Maxky received experiments and exclusion of negative keywords at the account level.
