23. February 2023 Google published 4 new features for Maximum Performance campaigns, but it is not yet known when exactly they will also be visible in the accounts. What can we look forward to?
- Using a list of pages – just as it is possible to use and target a list of pages in search for DSA campaigns, we will now be able to use lists in PMAX as well => Based on this news, Kirk Williams estimates that Google will phase out DSA search campaigns in 2023 and replace them with PMAX