Google Ads Policy Updates: October 2025 - PPC News Feed

Your One-Stop Source for the Latest PPC News

Illustration of a person on a ladder placing a golden crown on a globe. Surrounding icons include a calculator, document with magnifier, and compass, representing global leadership and strategic planning themes.

Sports Betting Ads Allowed on Google TV Masthead in the UK & Brazil

Illustration of a person sitting with a laptop, surrounded by icons representing security elements like a padlock, password, shield, and checklist. The imagery emphasizes online privacy and protection.

Sweepstake Casinos Now Banned Under Google Ads Policy

Illustration of two children playing, a white teddy bear, toy train, video game controller, and adult holding a shield with a padlock, symbolizing safety and supervision.

New CSAE Policy Strengthens Google’s Stance on Child Protection

A person stands next to a giant smartphone screen displaying a keyhole shape and checkmarks. There is a speech bubble with stars, indicating a password. The illustration suggests themes of security and privacy.

Melatonin Ads Now Allowed in Germany, France & Spain

A website page displays a perfume bottle image, with two red crossed-out icons labeled "Firecrackers" and "Drugs," illustrating items restricted under Google Ads Policy and highlighting the prohibition of Dangerous Product Promotions.

Google Ads Policy Video Warns Against Dangerous Product & Services Promotions

Screenshot of a Google Ads help page explaining that inactive accounts are permanently deleted after 6 months without campaigns; includes info on reactivation and a link to instructions.

Google Ads Will Permanently Delete Canceled Accounts After 6 Months

Certification Needed for Prescription Drug Keyword Targeting

Illustration of two people shaking hands in front of a large blue shield with a medical cross, symbolizing healthcare partnership, medical insurance, or healthcare professional targeting in line with Google ads policy.

Google Tightens Ad Rules for Prescription Drug Keywords

Abstract illustration featuring digital interfaces with a green megaphone, a gear icon, and web elements like tabs and buttons. The background includes geometric shapes and icons representing settings and navigation.

Canada Cannabis Ads Pilot to Government Operators

Illustration of a person pointing at a large screen displaying a green checkmark and various icons and text. The person has dark hair and is wearing a striped shirt. The checkmark suggests approval or successful completion.

Merchant Center’s Misrepresentation Policy Clarified

Illustration of a laptop screen displaying a webpage with a large yellow banner ad at the bottom about Google political ads, showing a hand placing a ballot into a box, and rectangular text blocks referencing policy updates.

Google Tightens Political Ad Verification in Chile

Illustration of two people exchanging a large key. One person hands the key to the other in front of a blue shield. The image symbolizes security and trust.

Online Gambling Ads Now Permitted in 4 Nigerian States

Illustration of a person with a megaphone standing on a red arrow-shaped staircase pointing upward. A YouTube play button icon is on one of the arrows, symbolizing growth or success in content creation.

YouTube and Discover Ad Rules Rewritten for Clarity