Google has rolled out new features for Performance Max campaigns, enhancing creative results and transparency.
Reporting Enhancements
- Asset-Level Conversion Reporting: Understand which assets drive the most conversions for better optimization. This feature is now available globally.
- YouTube Video Placement Reporting: Ensure ads appear in brand-suitable locations with new placement, reporting, and exclusions.
- Third-Party Verification: Validate the brand suitability of video placements through third-party partners.
AI-Powered Image Editing
Advertisers can now use AI to remove, add, or replace objects in images, expand backgrounds, and crop to different aspect ratios.
These features are available globally.
Expanded Asset Generation:
Generative AI capabilities are now available for App and Display campaigns, improving image generation based on advertising performance data.
Creative Partnerships:
Google’s partnerships with platforms like Canva, Smartly, Pencil, and Typeface streamline the creation and integrating of creative assets into Google Ads.
If you’re interested in learning more about AI-powered creative tools, register for our upcoming Meet the Expert webinar on October 1st.
For more information, read the official announcement here: New reporting and genAI tools to boost creative results
