Google Ads has announced a new metric called Association now live inside Brand Lift Studies. This addition allows advertisers to measure brand positioning through survey questions such as, “Which of the following brands do you associate with [your text]?”.
This metric is positioned between Awareness and Consideration in the marketing funnel. It enables brands to measure their positioning beyond simple brand recall. Advertisers are still limited to only three metrics per study.
This update was shared by Thomas Eccel.
