Google has announced the launch of the conversational experience workflow for Search Ads in Google Ads for English-speaking advertisers in the U.S. and the U.K.
This feature will begin rolling out globally to all English language advertisers over the next few weeks.
In the months ahead, the beta will become available in additional languages.
It is based on the Gemini AI model, which is also being integrated into other core Google products, such as Chrome or Pixel phones.
Read the official announcement here: Put Google AI to work with Search ads.
