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Auto-discovery of new products in Google Merchant Center

The screenshot displays a Google notification about the auto-discovery of new products, with 684 items identified and added to the Merchant Center. Options to enable or disable this feature are visible on the webpage.

In addition to primary feeds, Google can now crawl e-commerce sites and find products not listed in your primary feeds.

Screenshot of the Google Merchant Center interface reveals a diagnostics tab highlighting 404 additional products enabled through Auto-discovery for automatic inclusion on a website. Options include overview, products, diagnostics, performance, and marketing for seamless new product management.

After 30 days of discovering these products, they will be automatically added to the Merchant Center. Furthermore, these newly added products will undergo daily reviews to capture updates, such as price changes.

The goal of this new feature is to improve product visibility.

The screenshot displays a Google notification about the auto-discovery of new products, with 684 items identified and added to the Merchant Center. Options to enable or disable this feature are visible on the webpage.

If you prefer not to have these products added automatically, you can disable this feature.

Screenshot of a Google Merchant Center interface. A pop-up titled "Automatically add products" features an auto-discovery option to seamlessly integrate new products from a website starting October 24, 2023, with “On” or “Off” buttons. The background displays the Feeds section.

When new products are detected, an email notification is sent to your inbox. Screenshot shared by Arpan Banerjee.

Screenshot of a Google Merchant Center notification featuring auto-discovery. It states 1113 new products from a website can be shown on Google, starting October 5, 2023. Includes a "Get started" button. Merchant Center ID is partially redacted.
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