Google Ads has introduced a new ‘Sourced Videos’ on/off toggle within the Asset optimization section. This toggle employs Google AI to identify and add relevant videos from approved sources directly into Performance Max campaigns. The setting allows for automatic integration of videos without manual opt-in.
Advertisers can approve sources from social media platforms, landing pages, and linked YouTube channels. The system selects videos based on relevance, performance potential, and adherence to best practices. Sourced videos are activated by default for new campaigns and may automatically enable on existing ones due to a recent platform update.
The videos can complement manually uploaded content and those created with Google’s video tools. Up to 10 crawled videos can be added to a single asset group.
This update was shared by Reva Minkoff and Barry Schwartz.