Google Ads is now showing a new “Overlay on videos” setting in the asset optimization options of Demand Gen video ads.
With the setting on, Google adds a text overlay with key messaging from your text assets on top of the video. The option appears to be turned on by default, so check your Demand Gen campaigns if you don’t want Google adding text over your videos.
You can switch it off individually or use “Disable all” for the video optimizations.
Keep in mind that ads using image or video assets optimized by these features are labeled as created or edited with AI when shown in the EU, India, and New York state.
This update was spotted by Gert Jan van Egmond.