Some Google Ads accounts may experience a bug that switches keywords to broad match when changing from non-conversion to conversion-based bidding strategies during campaign creation.
Navah Hopkins flagged the issue on LinkedIn, and Google Ads Liaison Ginny Marvin confirmed it is under investigation.
Advertisers are urged to review settings to prevent unintended changes.
Read the full article here: Google Ads Bug May Lead To Broad Match Quietly Being Turned On