Google’s latest Demand Gen updates for September introduce features aimed at enhancing engagement on YouTube and Gmail.
Business Agent for YouTube Ads now lets viewers interact with conversational AI to ask questions about products during video ads.
Consumers on YouTube Shorts and Gmail can experience one-click access to landing pages via image ads, potentially boosting conversion rates.
Affiliate Location Extensions in Google Maps allow retailers and dealerships to capture local demand through Promoted pins, enhancing visibility for nearby searchers.
Read the official announcement here: Turn discovery into action with September’s Demand Gen Drop.