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Microsoft Ads API Adds Search Term Landing Page Report and PMax Device Exclusions

A woman using a laptop with a flower shop website on the screen, sitting in a modern living room. The television displays CTV content showing someone holding a bouquet of flowers, while she explores Microsoft Ads for LinkedIn Profile Targeting.

Microsoft Advertising’s recent API update introduces several enhancements, particularly for tool builders and script users. 

Among the changes, a new Search Term Landing Page Report has been added, providing deeper insights into ad performance. 

Additionally, the update allows for campaign-level device exclusions in Performance Max campaigns, enabling advertisers to select specific devices to exclude, such as Computers, Smartphones, and Tablets.

The update also brings support for LinkedIn segment targeting.

Read the official announcement here: Bing Ads API Release Notes – Microsoft Advertising API.

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