Google is testing a new AI Mode that presents sponsored ads and organic product listings together in one interface. Advertisers may notice a combination of both paid and unpaid product placements.
This update integrates paid promotions alongside regular product offerings, potentially affecting the layout and visibility of items in Google Shopping results. The feature also includes a conversational AI assistant to guide users in refining their queries, based on the activity and preferences they indicate.
This update was shared by Sachin Patel.