YouTube Creator Partnerships has introduced new Reach metrics under the Analytics tab. These metrics estimate the number of unique viewers, including co-viewers on connected TVs, using a consistent cross-device methodology with YouTube Analytics. This ensures metrics match between Google Ads and YouTube dashboards.
Unique reach is calculated for up to 92 days and can be segmented by week or month. The metrics use statistical models to account for viewers seeing ads on multiple devices or sharing one device.
Limitations: Day, quarter, and year segmentations are not available, and exceeding timeframe constraints results in a hyphen display.
Read the official help page here: How to navigate and use the Analytics tab in YouTube Creator Partnerships.
This update was spotted by Hana Kobzová.