Advertisers can now upload customer loyalty data to Google Merchant Center via the Merchant API. This new capability allows the integration of Customer Match data, enhancing personalized experiences on free listings.
This update is related to the news published in March, with updates to the Merchant documentation confirming its implementation. User identifiers and loyalty tiers can now be uploaded to provide tailored offerings to consumers. This can lead to improved advertising strategies and product display within Google Merchant Center.
This update was reported by Barry Schwartz.