Google is expanding its financial services advertiser verification program to include all member states in the European Union (EU) and European Economic Area (EEA). This rollout adds 24 countries to the program, which already exists in 18 countries globally, including six EU states and the UK.
Advertisers will need to complete a financial services verification process to run financial ads. This process involves checking credentials against official registries across the EU and EEA. Failure to verify within 30 days will restrict the advertiser’s financial ads until completion. This measure aims to enhance user trust and security in financial advertising across Europe.
Visit the official help page: Expanding financial advertiser verification across Europe.