Google Ads is now surfacing seasonal prompts for Mother’s Day within Performance Max asset group theming, building on the previously spotted Easter version. Advertisers can quickly duplicate existing asset groups and apply a themed layer tailored to the occasion.
The feature uses Google AI to generate relevant images and ad copy variations, while keeping the original asset group unchanged for safe testing. As before, all suggestions can be reviewed before publishing.
The update was spotted by Hana Kobzová.
