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Asset Optimization Layout Updated in Demand Gen

Screenshot of a Google Ads interface showing asset optimization options for video and image assets. The layout includes toggles for "Resized videos" and "Image assets," both set to off. Brand logos and a man are at the bottom.

Google Ads has introduced a redesigned Asset Optimization section for Demand Gen campaigns, offering a clearer and more structured interface. Advertisers can now access these additional features in one dedicated area.

Screenshot of a Google Ads interface showing asset optimization options for video and image assets. The layout includes toggles for "Resized videos" and "Image assets," both set to off. Brand logos and a man are at the bottom.

Advertisers now have greater control directly from the Asset Optimization panel, including:

  • Auto-generated shorter videos created by Google AI from existing assets
  • Automatic resizing to various video aspect ratios
  • Landing page previews, with Google pulling images straight from your landing page

This update was spotted by Thomas Eccel.

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