Google has expanded the official Google Ads connector for Looker Studio with seven new metrics. Advertisers can now visualize conversion data by conversion date and gain deeper insight into customer behavior and profitability.
The new fields include:
- Conversions (by conv. date)
- Conv. value (by conv. date)
- All conv. (by conv. date)
- All conv. value (by conv. date)
- New vs. returning customers
- Gross profit
- Gross profit margin
These additions support more detailed reporting and analysis within Looker Studio, especially for advertisers focusing on customer segmentation and profitability tracking.
Read the official announcement.
