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Google Ads Upgrades Reach & Frequency Metrics Co-Viewing

September 28, 2025
A blurred screenshot of a data analytics dashboard shows multiple blue bar and line graphs labeled Impressions, Avg. Video Played %, Reach & Frequency Metrics, Avg. View Duration, and Co-Viewing stats. The "Imported Reports" tab is highlighted.

Google Ads has enhanced its reach & frequency metrics to include co-viewing on connected TVs and introduced the Brand Report, a unified dashboard for reach, frequency, and demographics across campaigns.

A blurred screenshot of a data analytics dashboard shows multiple blue bar and line graphs labeled Impressions, Avg. Video Played %, Reach & Frequency Metrics, Avg. View Duration, and Co-Viewing stats. The "Imported Reports" tab is highlighted.

Rollout is live; check your Campaigns tab (Reach & frequency columns) and the new Brand Report under Insights & Reports.

Find more details here:

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