Your One-Stop Source for the Latest PPC News

2 2025-07

Home » PPC News » 2025-07 » Google to Wipe PMax Historical Channel Data

Google to Wipe PMax Historical Channel Data

July 28, 2025

Two screenshots show a digital dashboard titled "Channel performance," featuring charts and tables with Google marketing channels, PMax campaign stats, impressions, conversions, and historical channel data, along with menu options on the left.

Aleksejus Podpruginas shared that Google is rolling out standardized Channel Performance reports for PMax, starting June 6, 2025.

Two screenshots show a digital dashboard titled "Channel performance," featuring charts and tables with Google marketing channels, PMax campaign stats, impressions, conversions, and historical channel data, along with menu options on the left.

Beta data (Nov 17, 2024 – June 5, 2025) will be deleted soon. The more data we have, the better, so download it from the UI before August 8.

Google Ads dashboard displays channel performance, with a notification about the transition from beta to general availability and updates to historical channel data reporting for PMax campaigns starting August 6, 2025. — Source: Hana Kobzová