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GML 2025: Merchant Center Adds Unified Video Manager

Screenshot of the Google Merchant Center Next dashboard showing video assets, including video statistics and thumbnail previews of product videos related to razors and grooming tools. Various navigation options appear on the left sidebar.

Google is introducing a unified video manager in Google Merchant Center to help businesses manage and optimize their video content across channels.

Screenshot of the Google Merchant Center Next dashboard showing video assets, including video statistics and thumbnail previews of product videos related to razors and grooming tools. Various navigation options appear on the left sidebar.

The tool pulls videos from multiple sources, including your website, YouTube, and social platforms, into one place.

Videos can be easily synced with Google Ads for use in ad campaigns.

It also proactively suggests ways to improve your videos to drive more sales and stay aligned with current trends, making it easier to get more value from your existing content.

💡 Read all announcements from GML 2025 in one place
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