Google has officially launched “Checkout on Merchant” in the U.S., allowing shoppers to move from product discovery to checkout without leaving the ad.
Checkout on Merchant shows in the following surfaces:
- YouTube In-stream via Demand Gen & Performance Max
- Display ads via Performance Max
- Organic shopping results
Early data shows an 11% lift in conversions, making this a powerful new tool for ecommerce brands.
To enable it, you’ll need to add the checkout template via your Google Merchant Center or product feed.
Currently, Checkout on Merchant is only available in the United States with global rollout expected in H2 2025.
Here’s the official announcement: Checkout on Merchant is now available for Demand Gen Campaigns in the US.
It was found by Hana Kobzová.
