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“Price at Checkout” Info Appears in Shopping Ads

Search engine results on a mobile screen display sponsored face serums, showcasing SEO keywords like Clarins, Lancôme, and Alastin. Prices, ratings, and purchase links are visible. A purple arrow points to Macy's under the Lancôme product to highlight Price at Checkout details.

Adriaan Dekker and Arpan Banerjee discovered a new information label “Price at Checkout”, appearing in Google’s search results within Shopping Ads.

Search engine results on a mobile screen display sponsored face serums, showcasing SEO keywords like Clarins, Lancôme, and Alastin. Prices, ratings, and purchase links are visible. A purple arrow points to Macy's under the Lancôme product to highlight Price at Checkout details.

This could offer more clarity on final pricing, potentially improving transparency for shoppers.

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