From March 1, 2025, Microsoft Advertising now directly manages Display, Native, and Video inventory on MSN, Outlook, Microsoft Casual Games, and Activision Blizzard King in Australia and New Zealand. Xbox inventory will follow soon.
What’s in it for advertisers?
- Direct access to premium Microsoft inventory
- Streamlined ad buying & support
- More efficient campaign management

For more details, read the article here: Microsoft Advertising brings Australian and New Zealand inventory in-house.