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VAC to Demand Gen Timeline Updated

January 31, 2025
A person stands next to a giant smartphone displaying a video player. Surrounding icons, such as a megaphone, bar graph, and lightbulb, symbolize marketing, analytics, ideas—and potential YouTube sponsorships. Red accents highlight this minimalist illustration's vibrant energy.

Google has shared additional information about the Video Action Campaign upgrade to Demand Gen set for 2025:

  • March: Upgrade tool launches to transfer campaign learnings.
  • April: No new Video Action Campaigns can be created.
  • July: Auto-upgrade begins for remaining campaigns.
A person stands next to a giant smartphone displaying a video player. Surrounding icons, such as a megaphone, bar graph, and lightbulb, symbolize marketing, analytics, ideas—and potential YouTube sponsorships. Red accents highlight this minimalist illustration's vibrant energy.

Read the full article here: New ways to help you drive performance with Demand Gen

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