Google Ads has rolled out the “Conversions (Campaign Type)” column in beta for Demand Gen campaigns, offering a refined way to measure performance. This new column factors in view-through conversions (VTC), providing insights specific to Demand Gen, distinct from other Google Ads campaigns.
It allows advertisers to compare Demand Gen campaign performance with other advertising platforms by isolating conversion attribution to Demand Gen touchpoints and including VTCs in conversion metrics.
This feature enhances decision-making by integrating seamlessly with existing reporting views without affecting optimization and bidding strategies. The new column is currently in beta for Demand Gen.
Read the full article here: About conversions (Campaign Type) columns.
This help page was spotted by Hana Kobzová.
