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Microsoft Experiments with Bold ‘Sponsored’ Labels in Search

Screenshot of Microsoft search results for reserving the new Samsung Galaxy. Includes links to Samsung and AT&T websites, highlighting offers and deals for the Galaxy S24, S24+, and A16 5G models with trade-in options, special credits, and sponsored labels.

Sachin Patel discovered that Microsoft is testing bold “Sponsored” labels in search ads to make them more distinguishable.

This experiment could enhance transparency even more by clearly marking paid content.

Screenshot of Microsoft search results for reserving the new Samsung Galaxy. Includes links to Samsung and AT&T websites, highlighting offers and deals for the Galaxy S24, S24+, and A16 5G models with trade-in options, special credits, and sponsored labels.

This news was shared by Barry Schwartz.

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