Thomas Eccel recently shared that Google Merchant Center has introduced new types of Promotions, now allowing:
- Barcode
- Enter your Barcode Number and choose from types like:
- Aztec
- Data Matrix
- EAN-8
- And more
- Enter your Barcode Number and choose from types like:
- QR Code
- Encode text directly using a QR code with a limit of 720 characters (no links allowed).

These new features offer more versatility in your Google Ads accounts.