Dynamic Promotions are being gradually rolled out to more accounts. They are currently available for Shopping ads only and automatically adjust product prices and create discounts in order to maximize the merchant’s gross profit.
There are two options available for this feature:
- Automated discounts – Google automatically applies the most effective discount on your products within a range you’ve defined
- Dynamic promotions (beta) – Google will automatically select the optimal coupon from a set of your pre-uploaded coupons
Google mentions that this feature leads to higher conversions and greater profits for businesses.
This news was shared by Hana Kobzová.
Learn more about the features mentioned in the post:
Let’s remember that Dynamic Promotions were first discovered in October 2023.