From January 2025, Google will allow online pharmacies and telemedicine providers in Japan to advertise prescription drug services under strict guidelines.
Key conditions:
- Licensing and registration with Japan’s Ministry of Health, Labor, and Welfare (MHLW).
- Certification via the LegitScript Certification Program.
- Google advertiser certification.
Over-the-counter drug policies remain unchanged. Violations won’t trigger immediate suspension; advertisers will receive at least seven days’ notice. Certification applications open with the policy update.
Read the full update here: Update to Healthcare and Medicines Policy (January 2025).
