YouTube Ads Updates: April 2025 - PPC News Feed

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Screenshot of an adidas advertisement for men's golf apparel featuring a video twist—someone stands next to golf clubs. Text reads: "Get Out And Play In Comfort - Look Sharp And Play Sharper." Buttons say "Shop now." Nearby stores are listed below, optimized for Google Search Ads.

Video Assets for Search Spotted Live

Screenshot of a Google Ads campaign setup page showing campaign details, a video ad preview for "AIDSQUIRE," and options to add bumper ads or continue to overview—ideal for managing AI-powered YouTube campaigns. Menu icons are visible at the top right.

YouTube Campaigns Now Auto-Create Bumper Ads With AI

Screenshot showing a 16:9 Ads format on YouTube Shorts without reformatting. A smiling woman appears on a yellow background labeled "Thomas Eccel"; below, a man with headphones and "AI music generation" text is visible.

Shorts Expands With Horizontal Video Ads on Desktop

Screenshot of a Google Ads campaign goal selection interface featuring four options: Conversions, Clicks, Conversion value, and YouTube engagements. The YouTube engagements option is highlighted, showing detailed information about boosting YouTube subscriptions and views below.

YouTube Subscriptions as Demand Gen Campaign Goal

Screenshot of a Google Ads email titled "Landing Page Screenshots for Video Ads for Demand Gen Campaigns" with clear instructions on capturing and uploading screenshots for video ads. It emphasizes steps for image preparation and uploading, essential for effective Demand Gen strategies.

Google Confirms Landing Page Previews for Demand Gen

A screenshot of a Google Ads setting for View-Through Optimization. A yellow box highlights "Set a weight for Display view-through conversions," with a red arrow pointing to the "50%" input box below—ideal for PMax or Demand Gen campaigns.

Adjust View-Through Conversion Weight for Display and Video

A Google Ads campaign setup screen for advertisers shows campaign goal and video ad format options, with a large orange arrow highlighting the “Non-skippable in-stream ad” selection—great for promoting new real estate or YouTube Pause Ads. A blue "Continue" button is bottom right.

YouTube Launches Pause Ads on Connected TVs

Screenshot of a webpage showcasing the Demand Gen video crop and trim tool. It features an illustration of the crop & trim interface set against a green abstract background, with text detailing how the tool optimizes Demand Gen Video Ads using specific guidelines and features.

Crop & Trim Feature Help Page Live for Demand Gen Video Ads

A man in a striped suit and tie with glasses stands against a green background. A text overlay advertises "Best & Top Numerologist Online" with a contact link for "rajatnayarastrologer.com.

YouTube Ads Now Showing Call-To-Action Overlay Button

Screenshot of a YouTube Demand Generation interface displaying fields for campaign name, product feeds, and campaign goals. Goals include conversions, site visits, and YouTube interactions. A "NEW" badge and a circular image of a person are visible.

YouTube Engagements as a Campaign Goal in Demand Gen

On a YouTube video call interface, a person gestures with their right hand while holding paper in their left. Below, an affiliate product ad for the NOISE Icon 2 smartwatch showcases Bluetooth and voice assistant features along with its price.

YouTube Product Stickers Are Live

Advertisers Appearing Twice in YouTube

The mobile YouTube app screenshot features a video thumbnail of children playing outside. At the top, menu icons such as All, News, and Podcasts enhance engagement. A mid-screen toy ad from Target leverages Discovery Ads. The bottom displays Shorts and more menu options.

Demand Gen Ads Now Offer More Engagement on YouTube