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PPC News: Video

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PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.

The image features text saying, "Holiday. Everyday. With Google AI." Surrounded by various items such as headphones, sneakers, a beanie, and a mixer, along with labels like "Black Friday," "Cyber Monday," and checks. This highlights Google's effective holiday marketing strategy that's bigger than Cyber Monday.

Google AI’s New Tools to Boost Your Holiday Marketing Strategy

As the holiday season approaches, Google AI offers new tools to help marketers navigate the complexities of…

August 30, 2024

Screenshot of a user interface for creating a new YouTube user segment. The segment is named "Georgi Hunter Consult." Options include selecting a YouTube channel or video, pre-filling the segment with people from the past 30 days, adding a segment description, and tools to remarket a video by other creators.

Remarket a Video Made By Other Creators on YouTube

YouTube has introduced a new feature that allows advertisers to do remarketing of specific videos made by other…

August 23, 2024

A screenshot of a Google setting page titled "Partners de video de Google." The description explains that video partners extend ad coverage on Google's Display Network. There’s a checkbox at the bottom to enable Video Partners for all Demand Gen Campaigns and video ads.

Demand Gen Campaigns Introduce Video Partners

A new beta feature in Demand Gen campaigns now allows advertisers to enable Google’s video partners, increasing…

August 23, 2024

Screenshot of the Google Ads interface showing the "Placements" section. Options for targeting placements include YouTube channels, videos, lineups, websites, apps, and categories. "Video Lineups (1K+)" is highlighted under "Browse", which is ideal for Video View Campaigns. One placement is selected.

Video Lineups Now Available For Video View Campaigns

Adriaan Dekker and Emirhan Bayutmuş recently discovered that Google Ads has expanded its feature set for…

August 22, 2024

A collage of various YouTube Shorts videos on a red background. The videos feature different people doing a variety of activities, including sketching, speaking, and showcasing products. Some focus on educational content, while others highlight personal experiences – perfect for YouTube Shorts advertising.

Google Reveals the Secrets to Successful YouTube Shorts Advertising

To stand out in the YouTube Shorts feed, brands need to create ads that seamlessly blend in. With YouTube Shorts…

August 19, 2024

A woman with short blonde hair stands in a bathroom, looking at the mirror. She is wearing a white tank top and patterned pants. The bathroom has light-colored walls and a window with sheer curtains. On her connected TV, an ad break from cbalm.com plays on YouTube in the background.

YouTube Reduces Ad Breaks on Connected TVs

YouTube has introduced fewer ad breaks for connected TV viewers, leading to 50% longer viewing sessions before…

August 15, 2024

A person relaxes on a couch, watching a TV program with a sports commentator and a soccer graphic. A wall clock shows 3 o'clock. The room is simply furnished. The style is minimalistic and monochrome with orange accents.

YouTube Ads to Face New Restrictions Under Limited Ad Serving Policy

In September 2024, Google will update its Limited Ad Serving policy to include YouTube ads. Unqualified…

August 15, 2024

A sponsored YouTube advertisement video showcases a house with solar panels installed on the roof. The caption reads, "But it is slowly leaking out." The ad is from "Gov Solar Programs," promoting cost-effective renewable energy solutions with scrollable sitelinks to learn more or visit their site.

YouTube Introduces Half-Screen Video Ads with Scrollable Sitelinks

Anthony Higman discovered a new YouTube format featuring half-screen video ads with sitelinks shown in a…

August 6, 2024

A Google Ads example showing an in-feed YouTube ad for Airbnb. The ad displays a tropical villa with a pool and palm trees on the YouTube Homepage. There are two CTAs: "Watch" on the left and "Reservar" on the right, indicated by a green arrow. Text above reads, "In Feed YouTube Ads with double CTA.

Two CTAs Spotted in Ads on YouTube Homepage

Adriaan Dekker shared that Thomas Eccel discovered a new feature on the YouTube homepage ads, which displays two…

July 31, 2024

A woman in a checkered shirt is smiling while interacting with another person. They are using Generative AI to focus on a task at a desk in a bright room, seamlessly integrating technology into their workflow.

Microsoft Simplifies Video and Display Ad Creation With New AI Tools

Microsoft Advertising has introduced AI-powered asset recommendations for video ads, with Connected TV ad…

July 12, 2024