YouTube has introduced a new feature that allows advertisers to do remarketing of specific videos made by other YouTube creators, even if the videos aren’t on their own channels.
In the screenshot below you can see that there are two options when creating a new segment:
- Select a channel
- Select a video made by a YouTube creator (NEW)
This feature, now available in the segment setup, offers brands a new way to do remarketing and to take advantage of collaboration with creators.
This news is highlighted Georgi Zayakov.
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