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PPC News: Video

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PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.

Image depicting a Google Ads interface titled "Demand Gen - Video Enhancements." It offers video enhancement options for optimal ad display, along with Automated Asset Testing to manage, track, or delete enhanced videos. A "New!" badge highlights recent additions and the PMax Experiment feature.

Video Enhancements Available for Demand Gen

Google has introduced video enhancements for Demand Gen campaigns, allowing advertisers to convert videos into…

October 12, 2024

A screenshot of the Google Ads interface showcases the latest tool, "Video Action to Demand Gen Copy-Paste Upgrade Tool." Options include pasting new campaigns, adjusting start and end times, and changing video conversion campaigns. A "New" badge is prominently displayed.

VAC to Demand Gen Upgrade Tool Launched

Google Ads has introduced a Copy-Paste Upgrade Tool to streamline Video Action (VAC) campaign migration to…

October 12, 2024

Google Ads presentation slide introducing the new Shorts format innovation with exciting new features. It explains the target audience, key benefits including stickers, driving to long-form content, and website swipes. Display includes availability and language options with a presenter on the right.

3 New Features for Ads on Shorts

Stickers The ability to add Stickers to Shorts was introduced during Google Marketing Live 2024. It integrates…

September 30, 2024

Screenshot of a Google Ads interface highlighting multi-format video ads. The options include skippable in-stream ads, in-feed ads, and shorts ads. Text indicates benefits like increased views, consideration lift, and 15% search lift. An arrow notes ability to select inventory.

Inventory Selection Pilot for Video View Campaigns

You have probably already heard of Format preferences for Demand Gen. Now, Google has announced these…

September 30, 2024

Screenshot of the Google Ads interface, highlighting a video campaign forecasting overview with metrics like reach, views, conversions, demographics, and daily spend. A graph illustrates reach over time. The Reach Planner is visible on the right sidebar for adjusting plans and various campaign settings.

Reach Planner’s Efficient Reach Feature for Better Video Campaign Forecasting

Google’s Reach Planner has introduced a powerful new feature for advertisers: Efficient Reach. This feature…

September 30, 2024

Screenshot explaining a new ad format using product feeds to drive demand and conversions in Demand Gen. It shows an ad example with three product images of skincare items on a white and orange background. Text in the image details the advertising method, emphasizing Promotions to enhance Website Visits Goal.

Animated Image Ads on Shorts

Google has announced a new ad format called Animated image ads that are served on YouTube Shorts using Demand…

September 30, 2024

Screenshot of YouTube search results featuring a Google Ads ad for a team management tool. The ad highlights sitelinks like "Demand Forecasting," "Remote Working," "Project Planning," and "Try For Free" below the headlines and final URL.

Sitelinks Discovered in YouTube Search Results

Thomas Eccel has discovered sitelinks appearing within ads in YouTube search results. The ad displays four…

September 29, 2024

A screenshot of a web page showing a tutorial for adding a video link in Google Merchant Center. A red arrow points to the Video Link Attribute with text above indicating its purpose. Below, there are example product listings with placeholder images, descriptions, and star ratings to optimize your Google Merchant Feeds.

Video Link Attribute for Google Merchant Feeds

Dario Zannoni discovered a new attribute for product feeds. Google Ads have introduced a new [video_link]…

September 28, 2024

Screenshot of Google Ads interface with the title "Custom Search Terms for YouTube Campaigns." The interface displays a section to add custom search terms and cites "Thomas Eccel" as the source. Includes a "New!" tag, an image, and a "Follow Thomas Eccel" button.

Custom Search Terms Column for YouTube Campaigns

Google Ads has introduced a new “Custom search terms” section for YouTube campaign. This feature,…

September 20, 2024

Illustration of five people engaging with technology, showcasing the impact of YouTube Ads. From left to right: a woman with red glasses on a phone, a man using a tablet, another man reclining with a phone, and a couple working side by side on laptops. Red and gray tones dominate the background.

How To Create Effective YouTube Ads [+ Example Video Breakdown]

Creating an effective YouTube video ad requires more than just great visuals. From grabbing attention in the…

September 9, 2024