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Audience Targeting Expands to Connected TV Ads

A smiling person uses a tablet amidst floating icons of profile data, content preferences, and web activities, highlighting Microsoft's platform features. They're in a modern, bright room—a perfect setting for exploring CTV advertising possibilities.

Microsoft Advertising has introduced audience targeting to Connected TV (CTV) ads globally, enabling advertisers to tailor campaigns using in-market audiences, customer matches, remarketing, and more on smart TVs and connected devices.

A smiling person uses a tablet amidst floating icons of profile data, content preferences, and web activities, highlighting Microsoft's platform features. They're in a modern, bright room—a perfect setting for exploring CTV advertising possibilities.

Read the official article here: Copilot enhancements and other updates for November

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