Microsoft Advertising has rolled out new performance tools for Video ads, similar to recent updates for Display ads.
Advertisers can now access various bidding strategies, like Manual CPM, Enhanced CPC, and Maximize Conversions.
Additionally, the platform offers advanced audience targeting options such as dynamic remarketing, LinkedIn Profile targeting, and predictive targeting to improve engagement.
This update allows advertisers to connect with audiences across devices, enhancing reach and flexibility in campaign strategy.
Read the official article here: Copilot enhancements and other updates for November
