Expanding the Maximise Conversion Value Bidding Strategy in Microsoft Advertising
Previously limited to smart shopping campaigns, Maximise Conversion Value has been expanded by Microsoft…
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PPC News: Shopping
486 posts
PPC News Feed is your go-to source for the latest updates on Shopping campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Auction Insights Divided into 2 Tabs: Search and Shopping
Adriaan Dekker discovered updated Auction insights for Performance Max campaigns to include two distinct tabs:…
More Info in Product Status
Google has improved the Products tab in the online interface. When hovering over Status column of a specific…
Product Studio Available in Australia and Canada
Product Studio is now accessible to merchants in Australia and Canada! This collection of complimentary,…
Smart Shopping Campaigns to Transition to Performance Max
Microsoft Advertising launched Performance Max campaigns globally on March 5th. Navah Hopkins pointed out that…
Tracking Purchases with Google Tag in Google Merchant Center
Thomas Eccel spotted a feature in Google Merchant Center Next that allows stores to track purchases as…
GMC Feeds For App Campaigns
Google has revealed that starting in Q2 of 2024, advertisers will have access to more granular filtering and…
‘Pickup Later’ With Shopping Ads
The “Pickup Later” feature, previously limited to local inventory ads, is set to expand to Shopping…
Integrating Cloud Retail In Google Merchant Center
Google has introduced a new help page detailing the integration of Cloud Retail as a destination within the…
Seasonal Themed Templates in Product Studio
Product Studio is rolling out seasonal themed templates to effortlessly create high-quality promotional images…