New Features Simplify Data Management in Merchant Center Next
Google releases official help articles on Advanced data management features in Google Merchant Center Next. New…
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PPC News: Shopping
486 posts
PPC News Feed is your go-to source for the latest updates on Shopping campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Merchant Center Enhances Conversion Data Measurement
Google Merchant Center is updating the way it collects and uses conversion data from the website. Soon, all…
Feed Rules And Supplemental Feeds Live in Merchant Next
You can enable Feed rules and Supplemental feeds in Google Merchant Center Next within the Add-ons section. Both…
Product Studio Expands And Introduces Additional Features
Google’s Product Studio has been launched in the UK, India, and Japan! It is now available to merchants in…
Track ROAS More Effectively with Target Pacing Insights
Google Ads has launched a new section within the Insights page called the Target pacing insights, now visible…
Merchant Promotions Rolling Out to 11 More Countries in H2
Google is set to expand its Merchant Promotions to 11 new countries in the second half of the year. The newly…
Upcoming Changes when Transitioning to Merchant Center Next
Google organized a webinar called “Transitioning to Merchant Center Next“, where the following…
Targeting by Feed Labels is Rolling Out in Campaign Creation
In May, there have been a few changes related to the feed structure and feed labels: Feed Label and Language…
Google Tests New Filter Feature in Top Search Bar
Google is currently testing a new filter feature for Shopping ads in its top search bar to enhance search…
Google Reactivates Transit Time Label Attribute Page
Google has reinstated the support page for the transit_time_label attribute, which had been temporarily…