Google Ads is experimenting with a new ad format labeled “People also browsed”. This format shows users additional products that other searchers viewed for similar queries.
This test aims to enhance the user experience by offering a more additional selection of ads based on browsing behavior. If successful, it could improve ad relevance and engagement on Google Search.
It’s worth noting that Google has already conducted similar experiments, including “Similar Styles” for retail, “You May Also Like” and “Similar Products.”
This information was shared by Saad AK.
