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Flags in Shopping Ads in South Africa

A screenshot of a Google search results page for "speck pumps," featuring several Shopping Ads with images of pool pumps. Each listing includes the product name, price, retailer, and a small South African flag icon. Some listings have a "SALE" tag.

Adriaan Dekker reported that Tyler Bear-van Staden recently shared an image showing that Google is testing a flag feature in Shopping Ads indicating the origin country of the retailer.

Screenshot of an online shopping platform displaying a variety of smartphones from brands like Samsung, Apple, and Xiaomi. Prices and sales banners are visible, with South African flags indicating the location. A sponsored tag is seen at the top of the list, showcasing Shopping Ads for targeted users.

The feature was observed in South Africa following a 2023 ruling by the Competition Commission, which determined that Google’s dominance and business model distorted competition in the country.

No additional information has been provided, so it is unclear if it will be expanded to other countries.

A screenshot of a Google search results page for "speck pumps," featuring several Shopping Ads with images of pool pumps. Each listing includes the product name, price, retailer, and a small South African flag icon. Some listings have a "SALE" tag.

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