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Flags in Shopping Ads in South Africa

A screenshot of a Google search results page for "speck pumps," featuring several Shopping Ads with images of pool pumps. Each listing includes the product name, price, retailer, and a small South African flag icon. Some listings have a "SALE" tag.

Adriaan Dekker reported that Tyler Bear-van Staden recently shared an image showing that Google is testing a flag feature in Shopping Ads indicating the origin country of the retailer.

The feature was observed in South Africa following a 2023 ruling by the Competition Commission, which determined that Google’s dominance and business model distorted competition in the country.

No additional information has been provided, so it is unclear if it will be expanded to other countries.

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